Coming soon · Preview product

KEEP PLUS: the muscle-support boost for your protein shake.

One unflavored scoop you stir into your favorite protein powder. Designed to work alongside your protein to help maintain muscle while you lose weight or as you age.*

$19.90 for a one-month supply (30 servings), plus shipping

$17.90/month with subscribe & save, about 10% off

Join the waitlist for Keep Plus

Preview only. Keep Plus isn't available to order yet, and prices shown are planned. Waitlist members hear first when it launches.

KEEP PLUS pouch, muscle support add-in powder, 30 servings
Preview packaging. Mock-up.

Why add KEEP PLUS?

Works with your protein

Already have a protein you like? Keep it. KEEP PLUS is designed to go alongside it, not replace it.

Supports muscle retention

Ingredients chosen to help maintain lean muscle when you're eating less, paired with regular strength work.*

Made for smaller appetites

For people on a weight-loss journey or over 50 who want to keep their strength. One small, unflavored scoop.

Target formula · preview

What's planned inside

Planned

Creatine monohydrate

Supports muscle strength and performance in combination with resistance training.*

Planned

HMB

Made naturally in the body from leucine. Backed by research on helping maintain lean muscle in older adults.*

Planned

Leucine

The amino acid that signals muscle to build, to help your protein do more.*

Target formula; amounts and final Supplement Facts before launch. Research is on the individual ingredients, not on KEEP PLUS itself. Individual results vary.

The science behind the ingredients

Backed by Research

Creatine and HMB are two of the most studied ingredients for muscle. Research suggests creatine, paired with strength training, supports lean mass and strength in older adults. HMB has been studied for helping maintain muscle during inactivity, with mixed results in active people.*

These studies looked at the individual ingredients, not at KEEP PLUS itself. Results come from specific groups, doses and training programs. Individual results vary.

Peer-reviewed studies and reviews

Creatine

Pooled 22 trials (721 adults, average age 57 to 70). People who took creatine while doing resistance training 2 to 3 days a week gained about 1.4 kg more lean mass and more upper- and lower-body strength than those on placebo.*

Chilibeck PD, et al. Effect of creatine supplementation during resistance training on lean tissue mass and muscular strength in older adults: a meta-analysis. Open Access Journal of Sports Medicine, 2017. View study

Creatine

An updated analysis found creatine plus resistance training increased lean mass and strength in older adults compared with placebo. Strength results depended on dosing strategy. Creatine taken only on training days also helped.*

Forbes SC, et al. Meta-analysis examining the importance of creatine ingestion strategies on lean tissue mass and strength in older adults. Nutrients, 2021. View study

Creatine

A 2025 review concluding that creatine, mainly when combined with exercise training, is safe in older adults and has beneficial effects on lean mass, muscle size, strength and function.*

Candow DG, et al. Creatine monohydrate supplementation for older adults and clinical populations. Journal of the International Society of Sports Nutrition, 2025. View study

Creatine

The ISSN's position stand reviews creatine research across exercise, aging and clinical use, and finds short- and long-term use well tolerated in healthy people.*

Kreider RB, et al. International Society of Sports Nutrition position stand: safety and efficacy of creatine supplementation in exercise, sport, and medicine. JISSN, 2017. View study

HMB

In a small trial of healthy adults aged 60 to 76, the placebo group lost about 2 kg of lean mass during 10 days of bed rest, while the HMB group largely did not. The authors say a larger trial is needed to confirm it.*

Deutz NE, et al. Effect of HMB on lean body mass during 10 days of bed rest in older adults. Clinical Nutrition, 2013. View study

HMB

The ISSN's position stand concludes HMB has been shown to increase lean mass and function in elderly, sedentary people, may help with exercise recovery, and is safe for long-term use in young and older adults.*

Wilson JM, et al. International Society of Sports Nutrition position stand: beta-hydroxy-beta-methylbutyrate (HMB). JISSN, 2013. View study

HMB

Mixed results: across 13 trials (561 adults 50 and older) who were already doing structured resistance training, adding HMB did not further improve muscle mass, strength or body composition.*

Wang G, et al. Efficacy of HMB supplementation as an adjunct to resistance training in older adults: a comprehensive meta-analysis. Age and Ageing, 2026. View study

Weight loss

Reviews muscle loss with GLP-1-type weight-loss drugs such as semaglutide and tirzepatide. It recommends adequate high-quality protein and micronutrients (supplements if needed) plus resistance training to help preserve muscle.*

Mechanick JI, et al. Strategies for minimizing muscle loss during use of incretin-mimetic drugs for treatment of obesity. Obesity Reviews, 2025. View study

Weight loss

Finds lean-mass loss on GLP-1-based therapies varies between trials and may be partly adaptive, but flags older age as a risk for muscle loss and calls for better research on protecting muscle during weight loss.*

Neeland IJ, et al. Changes in lean body mass with glucagon-like peptide-1-based therapies and mitigation strategies. Diabetes, Obesity and Metabolism, 2024. View study

Hear it from the experts

Video · FoundMyFitness

The Optimal Creatine Protocol for Strength, Brain, and Longevity | Darren Candow, PhD

Creatine researcher Dr. Darren Candow on creatine, aging muscle and bone, and dosing.

Podcast · Sports Science Dudes

Dr. Darren Candow: Unraveling the Intricacies of Sarcopenia and the Power of Creatine

An interview on age-related muscle loss, resistance training and creatine.

Podcast · The Drive (Peter Attia, MD)

#369: Rethinking protein needs for muscle preservation and longevity, and the benefits of creatine

Peter Attia and Rhonda Patrick, PhD, on protein needs for keeping muscle, and on creatine.

Article · Harvard Health

What is creatine? Potential benefits and risks of this popular supplement

A plain-language overview from Harvard Medical School.

Links open on outside sites. Experts and outlets listed are not affiliated with KEEP and do not endorse KEEP PLUS.

Pricing (planned)

One-time

$19.90

One-month supply, 30 servings. Plus shipping.

Subscribe & save

$17.90/month

About 10% off, delivered monthly. Plus shipping. Cancel anytime.

Not available to order yet. Prices may change before launch.

Be first to try KEEP PLUS

Join the KEEP waitlist and we'll email you when KEEP PLUS launches. You'll also get the free Keep Your Muscle guide.

Join the waitlist for Keep Plus

Talk to your doctor before starting any supplement, especially if you take a weight-loss medication or other prescription.